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.concept
.less is moe
We invent wearables where minimal construction meets versatile function.
Shaping edgelegant forms for an e/motional urban life.
daniel moe
Daniel Moe is not your typical fashion designer, he is an artist trapped inside the body of an engineer.
beginning
The first experimental collection was launched in March 2020. That same year Moe was nominated for the Swedish Design Award 2020 for planning the full life-cycle of a garment.
.inspiration
> traditional everyday clothing: when fabric was precious, made for life.
> work/army wear: engineered for durable and versatile use.
>19th-century modular fashion: detachable for laundry.
double use – half impact
production
The high-quality fabric from various brands throughout Europe via Rekotex. The pieces are crafted by Textilverket in Sweden, and Tamo Tamo and Katty fashion in Romania.