Inspired by art. Rooted in engineering.
Adjustable. Reversible. Modular.
Wearables for an e/motional urban life, day and night.
Inspired by art. Rooted in engineering.
Adjustable.
Reversible.
Modular.
Wearables for an e/motional urban life, day and night.

 

 

.brand

 

↓

 

 

 

.adjustability

One piece. Multiple states.

[change fit, function or form]

 

.adjustability

01. back connected

.adjustability

02. front connected

.adjustability

03. not connected

 

 

.reversibility

One piece. Two skins.

[turn to change expression or function]

 

 

.reversibility

01. breast pocket/side pocket skin

.reversibility

02. red/blue skin

.reversibility

03. pocket/clean skin

 

 

.modularity

one system. independent units.

[add/remove to change]

 

 

.modularity

01. stand-alone

.modularity

02. connected

.modularity

03. layered

only 1% …

… of used clothes are recycled into new clothes. [link]

.method

  1. rescue quality fabric
  2. zero-waste engineering
  3. invent useful wear

.edgelegant

bold experiments

timeless minimalism

everyday use

.inspiration

> traditional everyday clothing: when fabric was precious, made for life.

> work/army wear: engineered for durable and versatile use.

>19th-century modular fashion: detachable for laundry.

.beginning

The first experimental collection was launched in March 2020. That same year Moe was nominated for the Swedish Design Award 2020 for planning the full life-cycle of a garment.

daniel moe

Daniel Moe is not your typical fashion designer, he is an artist trapped inside the body of an engineer.

.double use – half impact

-42 % in energy use

-49 % in climate impact

-48 % in water scarcity impact

[link]

.production

The high-quality fabric from various brands throughout Europe via Rekotex. The pieces are crafted by Textilverket in Sweden, and Tamo Tamo and Katty fashion in Romania.

showroom at Heleneborgsgatan 15, Stockholm

book a visit!

We will contact you to confirm your visit.

.newsletter