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Made for an e/motional urban life – an informal uniform, both day and night – for individuals seeking their own path.
engineered
sustainable
art
Inspired by art, driven by sustainability and rooted in engineering we continuously experiment to find alternatives within our planet’s boundaries.
zero compromise
We invent clothing based on zero waste cutting and rescued high-quality leftover fabrics.
daniel moe
Daniel Moe is not your typical fashion designer, he is an artist trapped inside the body of an engineer.
beginning
The first experimental collection was launched in March 2020. That same year Moe was nominated for the Swedish Design Award 2020 for planning the full life-cycle of a garment.
inspiration
The design is inspired by traditional and folk costume when fabric was considered a precious resource, such as the Sámi. Its spacious design allows for movement while herding reindeer and layering during unpredictable weather.
change
According to the sustainable apparel coalition’s report the use of leftover fabrics can reduce: greenhouse gas emissions by up to 30%, water consumption by up to 40%, and waste generation by up to 80%.
production
The high-quality fabric from various brands throughout Europe via Rekotex. The pieces are crafted by Textilverket in Sweden, and Tamo Tamo and Katty fashion in Romania.
store
Showroom and boutique on Heleneborgsgatan 5C Stockholm, book a visit below.
Visit our pop-up at Circuit in Birsta/Sundsvall, Sweden.