Inspired by art. Rooted in engineering.
Adjustable. Reversible. Modular.
Wearables for an e/motional urban life, day and night.
Inspired by art.
Rooted in engineering.
Adjustable.
Reversible.
Modular.
Wearables for an e/motional urban life, day and night.

 

 

.brand

 

↓

 

.adjustability

One piece. Multiple states.

[change fit, function or form]

a1. back connected

a2. front connected

a3. not connected

.reversibility

One piece. Two skins.

[turn to change expression or function]

r1. breast pocket/side pocket skin

r2. red/blue skin

  

r3. pocket/clean skin

.modularity

One system. Independent units.

[add/remove to change]

m1. stand-alone

m2. connected

m3. layered

.method

  1. rescue quality fabric

  2. zero-waste engineering

  3. invent useful wear

.edgelegant

bold experiments

timeless minimalism

everyday use

.daniel moe

Daniel Moe is not your typical fashion designer, he is an artist trapped inside the body of an engineer.

.only 1%

… of used clothes are recycled into new clothes. [link]

.inspiration

Traditional everyday clothing: when fabric was precious, made for life.

Work/army wear: engineered for durable and versatile use.

19th-century modular fashion: detachable for laundry.

.beginning

The first experimental collection was launched in March 2020. That same year Moe was nominated for the Swedish Design Award 2020 for planning the full life-cycle of a garment.

.production

The high-quality fabric from various brands throughout Europe via Rekotex. The pieces are crafted by Textilverket in Sweden, and Tamo Tamo and Katty fashion in Romania.

.double use – half impact

-42 % in energy use

-49 % in climate impact

-48 % in water scarcity impact

[link]

.newsletter

showroom at Heleneborgsgatan 15, Stockholm

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